掘金品質
工匠精神
聯系掘金設計服務顧(gu)問!為您提(ti)供專業的網站(zhan)策劃方案和建議。
免費服務熱線:
軟(ruan)文本身可以優(you)化(hua)的地方有很多,例(li)如頁面布(bu)局、字體、關鍵詞的選取和(he)出(chu)詞頻率等(deng)等(deng),今天想寫點關于標(biao)題(ti)的優(you)化(hua)問題(ti)。
文(wen)(wen)章的(de)(de)(de)開始(shi)就是(shi)標題(ti),提到標題(ti)很(hen)多(duo)人跟我講,這(zhe)個(ge)有(you)啥可寫的(de)(de)(de),包(bao)(bao)含(han)關(guan)(guan)鍵(jian)(jian)詞(ci)不(bu)就行了(le)嘛,一開始(shi)我也是(shi)這(zhe)樣認為(wei)的(de)(de)(de),因為(wei)文(wen)(wen)章的(de)(de)(de)標題(ti)肯定要(yao)包(bao)(bao)含(han)關(guan)(guan)鍵(jian)(jian)詞(ci),有(you)的(de)(de)(de)時候(hou)寫文(wen)(wen)章的(de)(de)(de)時候(hou)一開始(shi)就把要(yao)寫的(de)(de)(de)關(guan)(guan)鍵(jian)(jian)詞(ci)內容當作(zuo)標題(ti)。例如我要(yao)寫一篇(pian)關(guan)(guan)于dnf蒼(cang)(cang)(cang)(cang)穹(qiong)(qiong)武(wu)器(qi)的(de)(de)(de)文(wen)(wen)章。我的(de)(de)(de)標題(ti)名稱很(hen)可能就會直接寫蒼(cang)(cang)(cang)(cang)穹(qiong)(qiong)武(wu)器(qi)簡介(jie)。文(wen)(wen)章內容基本都是(shi)原創,再配(pei)上幾(ji)張dnf游(you)戲(xi)的(de)(de)(de)截圖(tu),一篇(pian)文(wen)(wen)章新(xin)鮮(xian)出(chu)(chu)爐(lu)。可是(shi)收錄效果并(bing)不(bu)是(shi)很(hen)好(hao)(hao)。后(hou)來經(jing)別人指出(chu)(chu)問題(ti),文(wen)(wen)章的(de)(de)(de)標題(ti)所(suo)包(bao)(bao)含(han)的(de)(de)(de)關(guan)(guan)鍵(jian)(jian)詞(ci)太少了(le)。簡單(dan)拆解為(wei)蒼(cang)(cang)(cang)(cang)穹(qiong)(qiong)武(wu)器(qi)、蒼(cang)(cang)(cang)(cang)穹(qiong)(qiong)、蒼(cang)(cang)(cang)(cang)穹(qiong)(qiong)武(wu)器(qi)簡介(jie),這(zhe)三個(ge)關(guan)(guan)鍵(jian)(jian)詞(ci)。如果改寫成(cheng)dnf蒼(cang)(cang)(cang)(cang)穹(qiong)(qiong)武(wu)器(qi)-蒼(cang)(cang)(cang)(cang)穹(qiong)(qiong)落(luo)幕武(wu)器(qi)泛濫成(cheng)災。其(qi)中(zhong)有(you)dnf、dnf蒼(cang)(cang)(cang)(cang)穹(qiong)(qiong)武(wu)器(qi)、dnf蒼(cang)(cang)(cang)(cang)穹(qiong)(qiong)落(luo)幕武(wu)器(qi)、蒼(cang)(cang)(cang)(cang)穹(qiong)(qiong)武(wu)器(qi)、蒼(cang)(cang)(cang)(cang)穹(qiong)(qiong)落(luo)幕、蒼(cang)(cang)(cang)(cang)穹(qiong)(qiong)落(luo)幕武(wu)器(qi)等(deng)等(deng)多(duo)出(chu)(chu)了(le)好(hao)(hao)幾(ji)個(ge)關(guan)(guan)鍵(jian)(jian)詞(ci)。然后(hou)在正文(wen)(wen)中(zhong)所(suo)有(you)的(de)(de)(de)蒼(cang)(cang)(cang)(cang)穹(qiong)(qiong)武(wu)器(qi)都用(yong)dnf蒼(cang)(cang)(cang)(cang)穹(qiong)(qiong)落(luo)幕武(wu)器(qi)來代替。關(guan)(guan)鍵(jian)(jian)詞(ci)出(chu)(chu)現(xian)的(de)(de)(de)頻(pin)率又會高上很(hen)多(duo)。最重要(yao)的(de)(de)(de)這(zhe)種簡單(dan)的(de)(de)(de)多(duo)加幾(ji)個(ge)字的(de)(de)(de)行為(wei)并(bing)不(bu)會讓文(wen)(wen)章顯得關(guan)(guan)鍵(jian)(jian)詞(ci)過于堆積。
有(you)人說了,既(ji)然(ran)標(biao)(biao)題(ti)要多(duo)包涵一些關(guan)(guan)鍵(jian)詞(ci)(ci),那就(jiu)堆(dui)唄,dnf武(wu)器-dnf蒼穹武(wu)器之(zhi)dnf蒼穹落幕武(wu)器屬性的簡單介紹。這(zhe)個(ge)標(biao)(biao)題(ti)一眼看上(shang)(shang)去就(jiu)沒有(you)了往(wang)下讀下去的勇(yong)氣(qi)了,因(yin)為(wei)顯(xian)得不(bu)自然(ran),而(er)(er)且不(bu)通(tong)順。僅僅是(shi)為(wei)了提高關(guan)(guan)鍵(jian)詞(ci)(ci)的相關(guan)(guan)性就(jiu)這(zhe)樣故意的堆(dui)積關(guan)(guan)鍵(jian)詞(ci)(ci),讓用戶(hu)看到標(biao)(biao)題(ti)感覺這(zhe)篇文(wen)(wen)(wen)章就(jiu)是(shi)為(wei)關(guan)(guan)鍵(jian)詞(ci)(ci)而(er)(er)關(guan)(guan)鍵(jian)詞(ci)(ci)的文(wen)(wen)(wen)章。最(zui)起碼的自己(ji)讀起來要正常通(tong)順,而(er)(er)且標(biao)(biao)題(ti)在百度上(shang)(shang)能顯(xian)示(shi)的字(zi)符(fu)數(shu)也是(shi)有(you)一定規(gui)則的,一般百度會保留65個(ge)字(zi)節(jie)左右,但是(shi)很多(duo)時候我(wo)們不(bu)要超過30個(ge)中(zhong)文(wen)(wen)(wen)字(zi),最(zui)保險的作法就(jiu)是(shi)標(biao)(biao)題(ti)中(zhong)文(wen)(wen)(wen)字(zi)數(shu)要低于25,以15-20個(ge)中(zhong)文(wen)(wen)(wen)字(zi)數(shu)為(wei)宜。
上面說了文章(zhang)(zhang)中(zhong)標題(ti)的(de)(de)字(zi)(zi)數和關鍵詞問題(ti),還有(you)一個突出(chu)的(de)(de)問題(ti)就(jiu)是重(zhong)復(fu),標題(ti)重(zhong)復(fu)出(chu)現(xian),例如一個賣鞋(xie)(xie)的(de)(de)網(wang)站,同一款鞋(xie)(xie)子一般(ban)名字(zi)(zi)、簡(jian)介、圖片什么的(de)(de)都會重(zhong)復(fu)出(chu)現(xian)在不同的(de)(de)文章(zhang)(zhang)中(zhong),如果文章(zhang)(zhang)的(de)(de)標題(ti)重(zhong)復(fu)率高,打開(kai)網(wang)站,發現(xian)滿屏幕的(de)(de)標題(ti)都差不多,肯定給予用戶(hu)很不好的(de)(de)體驗(yan)。要避免重(zhong)復(fu)標題(ti)的(de)(de)出(chu)現(xian)。
(以上(shang)內容為轉載(zai),原著來自易(yi)百訊,僅供經驗參考)